The global dead sea mud cosmetics market was valued at US$ 0.7 billion in 2021 and it is anticipated to grow up to US$ 2.6 billion by 2031, at a CAGR of 13.7% during the forecast period.

Dead sea mud cosmetics products such as salt, mud, and minerals are extracted from the dead sea. The mud contains various minerals such as bromide, sodium, silicon, iron, calcium, and magnesium.

Dead sea mud cosmetic product has a unique composition of high concentrations of skin-nourishing minerals such as calcium, magnesium, potassium, zinc, bromide, and iron. These potent minerals have numerous health benefits and make skin firm and radiant. The consumer has inclined toward natural ingredients and cosmetic products that will not harm the skin and give the best result. This factor will drive the market in the upcoming years.

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Market Drivers and Trends

The escalating use of dead sea mud in cosmetics which both males and females can use for eliminating issues with skin and aging, may influence the growth of the dead sea mud cosmetics market to a great extent. Further, the increasing focus of the millennials and baby boomers on grooming and improving skin health has led to substantial demand for dead sea mud cosmetics, which may further strengthen the growth of the dead sea mud cosmetics market. Moreover, the availability of sea mud cosmetics in various price ranges, such as low, medium, and premium, has made it easy for consumers to select the products according to their budget. The focus of the cosmetic industry on providing natural and budget-friendly products is likely to create demand for the global dead sea mud cosmetics market. Hence, increasing awareness about the benefits of dead sea mud in cosmetics industry is boosting the market growth.

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Market Restraints and Challenges
The dead sea’s level has been depleting by almost a meter a year as the Jordan river, which feeds the sea, has slowly been drying up. This has significantly raised environmental concerns over the dead sea’s ecosystem. As a result, mud mining has come into the crosshairs of environmental activists in recent years. An Israeli government decision to ban mud mining from the dead sea will bring the dead sea mud cosmetics industry to a grinding halt. Thus, the depletion of dead sea level is anticipated to hinder the growth of the global dead sea mud cosmetics market.

Global Dead Sea Mud Cosmetics Market Segmental Overview

The report analyses the global dead sea mud cosmetics market based on product type, end user, distribution channel, and region.

Global Dead Sea Mud Cosmetics Market by Product Type

Based on product type, it is segmented into facial care products, body care products, hair care products, and others. The body care products segment is expected to have the largest dead sea mud cosmetics market share in 2021. A rise in disposable income and the busy lifestyle of consumers drive the market because consumers are concerned about their skin, especially women, who are the major driver of the market. Dead sea mineral mud has hydrating, beautifying, purgative, and relieving properties and is known to relieve various symptoms of skin and musculoskeletal ailments. Due to multiple benefits, the body care products segment is expected to receive the main market attraction resulting in market growth.

Global Dead Sea Mud Cosmetics Market by End User

Based on end user, it is bifurcated into men care products and women care products. The women care products segment is expected to dominate the market during the forecast period. The global cosmetics industry has risen gradually over the years, owing mostly to an increase in beauty-conscious women’s products. Several other causes, such as an increase in skin problems in women, improved awareness of the need to maintain long-term beauty, and lifestyle changes, have all contributed significantly to the growth of the dead sea mud cosmetics market. Furthermore, the demand for natural cosmetics products increases among women. Due to the abovementioned factors, the women care products segment are expected to dominate the market during the forecast period.

Global Dead Sea Mud Cosmetics Market by Distribution Channel

Based on distribution channel, it is segmented into online channels and offline channels. The offline channels segment is expected to be the largest segment in the dead sea mud cosmetics market in 2021. The offline segment includes retail stores, distributors, and specialty stores. Retail stores provide the desired ease and choice of options for an evolving consumer. Market players are establishing new retail stores across various regions to extend their reach and increase their customer base. Furthermore, specialty stores are retail outlets that are engaged in the business of selling a particular range of associated products. Thus, the offline channels segment will likely hold a major market share in 2021.

Geographical Analysis of Global Dead Sea Mud Cosmetics Market

Region-wise, it is studied across North America, Europe, Asia Pacific, and the Rest of the World. The North America market is expected to hold the majority of the market share in 2021. Due to its increased demand and enhanced effect on the skin, dead sea mud cosmetics are seeing high popularity in the North American market. The US leads the way regarding geographical demand for cosmetics, followed by copyright and Mexico. Consumers are increasingly interested in both economic and premium dead sea mud cosmetics products available in the market, driving them to switch from chemical cosmetics to dead sea mud cosmetics products. In the US, the Food & Drug Administration (FDA) has initiated strict norms and laws governing the quality of the materials and packaging used in dead sea mud cosmetics products. Consumers prefer cosmetics made from natural substances such as jojoba oil, camellia oil, kernel oils, and others. Further, with the rise in demand for cosmetics in the region, several new companies are approaching the regional market intending to benefit from dead sea mud cosmetics market growth prospects and provide customers with an experience of good dead sea mud cosmetics. This, in turn, boosts the demand for dead sea mud cosmetics in the North America region.

Major Players in the Global Dead Sea Mud Cosmetics Market
The key players studied in the global dead sea mud cosmetics market are AHAVA Dead Sea Laboratories Ltd. (Israel), Aroma Dead Sea Spa and Cosmetics LTD (Israel), AVANI Supreme Inc. (US), Bo International (India), Dead Sea Premier Cosmetics Laboratories Ltd (Israel), Ein Gedi Cosmetics & Pharma ltd. (Israel), HB Dead Sea Minerals (Israel), Jordan Integrated For Mineral Dead Sea Products (Jordan), KAWAR Dead Sea Products (Jordan), and Sabon Holdings (Romania).

COVID-19 Impact
In 2020, the COVID-19 pandemic disrupted the cosmetics market across the globe. Furthermore, the impact of the pandemic on society and the economy has been witnessed as a result of global lockdowns. Restrictions on travel, airline suspensions, and, most importantly, a slowdown in the global economy have affected the business of cosmetics manufacturers across the globe. Consumers’ skincare routine has changed by the growing perception of the risk associated with the COVID-19 pandemic. Consumers avoided purchasing cosmetics to focus on acquiring the necessities required to survive in the present pandemic crisis, which negatively impacts the growth of the overall cosmetics sector, thus hindering the global dead sea mud cosmetics market growth.

Recent Developments

June 2021, AHAVA Dead Sea Laboratories Ltd. focuses on sustainable vegan beauty products with minerals from the dead sea. AHAVA produces a range of skincare products such as facial creams, mud masks, serums, and more. It also offers bath and body products, including moisturizers, bath salts, and body oils. They are all made with natural resources extracted from Dead Sea mud, salt, and water. The company also has a focus on sustainability. Its manufacturing facility uses local flora to filter wastewater and return clean water to the environment. While it is based in Israel, AHAVA has stores in several countries, and its products ship worldwide via its website.

Frequently Asked Questions

Q1. How big is the dead sea mud cosmetics market?

Ans. The global dead sea mud cosmetics market size was US$ 0.7 billion in 2021 and is anticipated to reach US$ 2.6 billion in 2031, growing at a rate of 13.7% from 2022 to 2031.

Q2. What is the dead sea mud cosmetics market growth rate?

Ans. The growth rate of the dead sea mud cosmetics market is 13.7% from 2022 to 2031.

Q3. Which region holds a major market share for the dead sea mud cosmetics market?

Ans. North America holds a major market share of the dead sea mud cosmetics market in 2021.

Q4. Which segment accounted for the largest dead sea mud cosmetics market share?

Ans. Based on product type, it is segmented into facial care products, body care products, hair care products, and others. The body care products segment is expected to have the largest dead sea mud cosmetics market share in 2021.

Q5. Who are the key players in the dead sea mud cosmetics market?

Ans. The global dead sea mud cosmetics market report includes players such as AHAVA Dead Sea Laboratories Ltd. (Israel), Aroma Dead Sea Spa and Cosmetics LTD (Israel), AVANI Supreme Inc. (US), Bo International (India), Dead Sea Premier Cosmetics Laboratories Ltd (Israel), Ein Gedi Cosmetics & Pharma ltd. (Israel), HB Dead Sea Minerals (Israel), Jordan Integrated For Mineral Dead Sea Products (Jordan), KAWAR Dead Sea Products (Jordan), and Sabon Holdings (Romania).

Q6. What are the factors driving the dead sea mud cosmetics market growth?

Ans. The major factor driving the growth of the market is increasing awareness about the benefits of dead sea mud.

Q7. What are the key growth strategies of dead sea mud cosmetics market players?

Ans. The key growth strategies of dead sea mud cosmetics market players are product launch, partnerships, and government initiatives.

Q8. Which region will provide more business opportunities for the dead sea mud cosmetics market during the forecast period?

Ans. The Rest of the World region will provide more business opportunities for the dead sea mud cosmetics market during the forecast period.